Most designers make you beautiful but invisible. Most SEO shops make you findable but generic. I do both.
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A beautiful site nobody can find is a brochure locked in a drawer. In 2026, AI can generate a look. It can’t make you findable, and it can’t tell whether your work is any good. So the market splits in two, and most builders pick a side.
You shouldn’t have to pick. I build the site that looks like your brand and gets found — ranked by Google, cited by ChatGPT, Claude, and Perplexity. Every site is a twin: one for humans, one for the machines that now recommend you. Same site, two readers.
// Web clients CamLock Films findfulfillingwork.org
// Where I’ve worked & built// SITES · AI-READABLE BY DESIGN
Drag the handle. The page wipes from what a person sees to what an AI reads — the same content, machine-readable, with the entities AI extracts highlighted.
I'm a builder who designs. I've shipped sites, brand systems, and operating infrastructure for myself and for clients — work built to look like the brand AND be found, not one or the other. Sites is that same work, scoped for the people who want to hire it done: a site that's findable in Google AND citable in ChatGPT, Claude, and Perplexity — wired to the tools your business already runs on.
A beautiful site nobody can find is a brochure locked in a drawer. In 2026, AI can generate a look — it can't generate judgment, or make you findable. Being found is the hard part — ranked by Google, cited by the AI assistants your buyers now ask first — and most builders skip the work that makes it possible. I ship that work as standard: the machine-readable layer that makes you eligible to rank and readable enough to be cited. Dedicated GEO (generative engine optimization) agencies can charge $5,000–$10,000/mo for that citation layer alone; I build it into the site from day one.
I spent years running engineering and analytics programs — at Meta, Turntide, and before — the systems that keep teams shipping. Now this is the work: I build the surfaces underneath it — this site and the operating dashboards behind it.
Sites is the consulting version of that. Three packages, scoped to where you are. The throughline across all three: a site that loads fast, reads cleanly, gets indexed by Google, is built to be cited by LLMs, and ties into the tools your business already uses — not a stack I'm trying to upsell.
A brand positioning audit and a single-page site that establishes who you are and what you do. Built with semantic HTML, Schema.org structured data, and AI-readable content from line one — findable in Google AND citable in ChatGPT, Claude, and Perplexity. Performance budget under 100KB. For solo professionals and small businesses who need to be discoverable before they need a full site.
A complete website (5–8 pages), your domain, brand language, analytics. SEO architecture: semantic markup, full Schema.org coverage (Organization, Service, FAQ, BreadcrumbList), sitemap, Core Web Vitals in the green, internal linking strategy. AI optimization: llms.txt + llms-full.txt, citation-ready content structure, named-entity markup so LLMs can attribute your work correctly, selective crawler permissions for GPTBot/ClaudeBot/PerplexityBot. Conversion plumbing: wired into your actual customer-acquisition channels — booking flows, lead capture, CRM, email. Built the way I built sukisong.com — fast, accessible, custom-built (not a template).
AI citations don't land on a fixed schedule — the first often within a few weeks, steady visibility over three to six months, always shifting as the models change. This is who watches them. Monthly monitoring of where you rank and where you are being cited across ChatGPT, Claude, and Perplexity. Schema on anything new you add, so the pages you publish after launch stay machine-readable instead of quietly falling out of the index. A plain-language report each month — what moved, what did not, what I would do next. You'll see the trend climb, and I'm with you at every step — honest ongoing care, not a permanent-fix pretense.
Scope + payment: Deposit (50% on Foundation and Flagship) holds your kickoff date and is non-refundable once we start. Scope changes after kickoff invoiced at $200/hr. Included revision rounds as listed per package (one on Foundation, two on Flagship); additional rounds $500 each. Refunds handled case-by-case before kickoff. Flagship work is governed by a one-page MSA signed at kickoff.
If the design is already working, Get Found is the separate engagement that makes the site you have findable by Google AND citable by AI without touching the look: technical SEO, full Schema.org, llms.txt + llms-full.txt, AI-crawler permissions, Core Web Vitals. Get Found Sprint $1,500 (the essentials, about a week) or full Get Found from $3,000. Details: https://sukisong.com/get-found
findfulfillingwork.org — brand site build for Michael Nazari, a career coach with a 150k+ audience. Live at https://findfulfillingwork.org.
"If you want an AI-forward website, Suki is who I'd recommend without hesitation. She redesigned FindFulfillingWork.org and the difference is night and day. It's cleaner, faster, and actually feels like the brand I've been building. She understood what I was going for right away and handled the details so the whole process was easy on my end." — Michael Nazari, founder, findfulfillingwork.org
Can you work with my existing site (Squarespace, Webflow, etc.)? Yes. Three paths: (a) rebuild on the right stack for your business, (b) layer SEO + AI-readability infrastructure into what you already have, or (c) hybrid — content migration + targeted page rebuilds. We pick the path on the call.
How fast do you deliver? Fast, and that's one of the reasons to hire a solo builder over an agency. Get Found: about a week. Foundation: about a week. Flagship: 2–3 weeks. Faster if your content's ready; a little longer if we're building your brand voice from scratch. I'd rather quote you a date I'll actually hit than a padded one.
Who owns the code, content, and data after delivery? You do. Full source repo, deploy access, domain, analytics, customer list — all transferred. Nothing locked to me.
Is the work compliant with WCAG accessibility + privacy regs? I build to WCAG 2.1 AA on every package, with privacy-conscious analytics and cookie handling on every build, and can help structure intake forms for sensitive-data workflows (e.g., for therapists or coaches). Compliance with your specific legal obligations is your responsibility — scoped on the call; see our Terms.
Will my site actually show up in ChatGPT, Claude, and Perplexity? That's the goal, and it's deliberate work, not luck. I ship llms.txt + llms-full.txt, Schema.org structured data, named-entity markup, and explicit AI-crawler permissions so the assistants can read and cite you. It's the same infrastructure this site runs on. No one can promise a model quotes you on a given day, but most sites give AI nothing to work with. Yours won't be one of them.
My site looks great but nobody finds it. Can you fix just that? Yes, it's one of the most common asks. If the design's already working, I layer the discoverability infrastructure onto your existing site, or rebuild only the pages a platform can't make citable. You keep the look you love; we fix the part that's invisible to Google and AI. We scope which path on the call.
What's the difference between SEO and "AI optimization"? SEO gets you ranked when someone searches Google. AI optimization (also called GEO or AEO) gets you cited when someone asks ChatGPT, Claude, or Perplexity. They overlap but aren't the same, and most builders ship neither well. I do both, as one system, on every package.
Let's find out if it's a fit. A 15-minute call. We look at where you are and what would move the needle. If I'm not the right build, I'll tell you. Book at https://cal.com/suki-song/15-min-intro-call
SUKI SONG View Source → search text/markdown. Or check it yourself — and ask ChatGPT or Claude. Building something new, or fixing something that can’t be found. Either way you get both halves — I don’t ship one without the other.
“Suki is who I’d recommend without hesitation. She redesigned FindFulfillingWork.org and the difference is night and day — cleaner, faster, and it actually feels like the brand I’ve been building.”
A custom site built beautiful and found from line one. Built by hand, not a template, wired to the tools your business already runs on.
Most start with Foundation.
See SitesTechnical SEO, full Schema.org, llms.txt, AI-crawler permissions, Core Web Vitals — without touching the design. GEO (generative engine optimization) agencies can charge $5,000–$10,000 a month for this layer alone. I build it in, once.
Not ready for the full build? Start with the Sprint.
See Get FoundNot sure which door is yours? Book a free 15-min call — I’ll show you how Google + AI see you now, and tell you which fits. You leave with the list either way.
AI citations aren’t a one-time win — they shift as the models change. This is who watches them: monthly monitoring, schema on anything new you add, and a plain-language report on where you’re being cited — honest ongoing care, not a permanent-fix pretense.
The systems behind the site. Dashboards, analytics, and the technical program work that keeps it all shipping. Scoped on a call. See consulting
Audit → Fix → Get Cited → Stay Cited. The same four steps every time.
I check how Google and the AI assistants actually see you today. You get the list, free, on a 15-minute call.
Schema, llms.txt, crawler permissions, speed: the machine-readable layer most sites are missing.
Your work becomes eligible to rank on Google and readable enough for ChatGPT, Claude, and Perplexity to cite.
The standards move under everyone. Optional ongoing keeps you ahead of them.
Project prices are real and listed on purpose; ongoing care is sized to you on the call. Either way, you’ll know if we’re a fit before you book.
Here’s what’s real.
The thing I sell, running on the site you’re reading. Full Schema.org, llms.txt, machine-readable from line one. That panel above is how ChatGPT sees this page — same content, built for both readers.
How this site is built to get citedCamLock Films — an award-winning Austin commercial video studio, national brands in the reel — with a beautiful site. I built the machine-readable layer beneath it: schema from zero to a validated graph, a live llms.txt where there’d been a 404, a clean analytics baseline, a verified Google Business Profile — so Google and the AI assistants can now read it, and surface it when someone searches “Austin video production.” Every bit of the beauty they’d already built, kept.
Rankings run on Google’s clock, not mine — the 60-day read-out is scheduled.
Read the before/after
“If you want an AI-forward website, Suki is who I’d recommend without hesitation. She redesigned FindFulfillingWork.org and the difference is night and day. It’s cleaner, faster, and actually feels like the brand I’ve been building.” — Michael Nazari · Founder, findfulfillingwork.org
No one honest can promise a #1 ranking or that ChatGPT quotes you on a given day. What I promise is the machine-readable layer most sites skip, built right — so you’re eligible to be found and readable enough to be cited. Real timelines: the build is fast, first AI citations often land within a few weeks, and steady visibility usually takes three to six months and keeps shifting — Google’s clock is Google’s, not mine. You’ll see the trend climb, and I’m with you every step. And if I’m not the right build for you, I’ll say so.
$480K/yr overhead cut — a documented case · 9 Gen AI products at Meta, built solo · 20+ countries, solo · the full pulse →
These are colleagues and collaborators I’ve built and shipped alongside — not client testimonials. The two client results are above.
She redesigned our entire agile process for the age of AI, then built the internal application to support it herself. The technical depth she brings is unlike anything I have seen from a PM.
She designed the tracking method by which our team measures progress against our goals — instrumental in the reporting that made product and training impact measurable.
She diligently turned chaos into organization and clarity — pulled a large team together, ensured ownership for every objective, and really delivered. A true rockstar.
Her project management ability was instrumental in the success of any and all projects I completed with her. I am convinced a better program manager does not exist.
A clear communicator who sets agendas ahead of time and asks precise, relevant questions to move projects along. She follows through, and leads with the why.
A voracious learner whose intelligence and growth mindset make her invaluable. Her drive to make progress creates a ripple effect of productivity on every team.
Her project management expertise is apparent in everything she works on. Any team would be very lucky to have Suki be a part of it.
Simply brilliant — an excellent problem solver and a driving force for positive change. She provides the tools and solutions that keep us on track and serve the customer.
Her range of communication and risk management as a project manager is stunningly smooth and efficient. In under 20 minutes I have seen her master a brand-new platform.
A committed, consistent, versatile self-starter who is not afraid of tackling new challenges. An asset to startups and enterprises alike. Highly recommended.
A self-taught, philosophically driven lifelong learner who consistently leads high-performance teams to deliver solutions to complex problems — ahead of deadlines.
A life-long learner. She solves problems where the knowledge does not yet exist in the company — and brings whoever she needs along for the ride.
Eager to dive into any project. Dedicated to learning all there is to know before launching into a detailed plan of attack. Her attention to detail is unmatched.
Ran countless projects at Avocado — progressing the org from startup to mid-size stature.
Gifted, but more importantly, motivated to keep growing and learning to consistently improve herself. If you have the chance to work with her, jump at it.
We have had many changes in our organization and Suki has adapted and overcome every time. A true teammate, always willing to step in and help.
She managed a multitude of tools to empower Technical Services, pushed significant process improvements, and always kept the team informed. Truly exceptional, always willing to go the extra mile.
Straight answers, including the ones that don’t flatter me.
That’s the goal, and it’s deliberate work, not luck. I ship llms.txt, Schema.org, named-entity markup, and explicit AI-crawler permissions so the assistants can read and cite you — the same infrastructure this site runs on. No one can promise a model quotes you on a given day, but most sites give AI nothing to work with. Yours won’t.
Yes, it’s the most common ask. If the design’s working, I layer the discoverability infrastructure onto your existing site without touching the look. You keep what you love; we fix what’s invisible to Google and AI.
SEO gets you ranked when someone searches Google. Getting found by AI (GEO/AEO) gets you cited when someone asks ChatGPT, Claude, or Perplexity. They overlap but aren’t the same, and most builders ship neither well. I do both, as one system.
Fast where I control it, honest where I don’t. The technical foundation ships with the build; first AI citations often appear within a few weeks; steady visibility usually takes three to six months and moves on Google’s schedule. You’ll see the trend climb, and I’m with you at every step. Anyone promising overnight is overpromising.
You do. Full source, deploy access, domain, analytics, customer list — all transferred. Nothing locked to me.
Yes. Either layer the discoverability infrastructure onto what you have, or rebuild only the pages a platform can’t make citable. We pick the path on the call.
Austin-rooted, clients worldwide. Local’s a strength (I can meet in person and I know the market), but most of the work is remote.
A 15-minute call where I show you how Google and the AI assistants see you right now, and the specific gaps. You leave with the list whether or not we work together.
No. When I build the site, the found part is woven into the build, not bolted on — it regenerates every time you update, so your changes stay findable automatically. (This is how my own site works.) If I’m instead adding Get Found to a site you already have on another platform, day-to-day edits are fine; a full redesign is the one time you’d loop me back in — that’s what the ongoing option is for.
Fast, and that’s one of the reasons to hire a solo builder over an agency. Get Found: about a week. Foundation: about a week. Flagship: 2–3 weeks. Faster if your content’s ready; a little longer if we’re building your brand voice from scratch. I’d rather quote you a date I’ll actually hit than a padded one.