Client work · Get Found

Made a beautiful site readable by Google and AI. Without touching the design.

CamLock Films — an award-winning Austin commercial video studio, national brands in the reel — came to me with a site they were rightly proud of. The design was excellent; what it didn’t yet have was the invisible layer underneath that lets Google and AI assistants actually read a site. The Get Found engagement built that layer: structured data, an AI-readable index, a trustworthy analytics baseline, and a verified Google presence.

Client: CamLock Films · Austin, TX
Engagement: Get Found (SEO + AI discoverability)
Delivered: July 2026
Constraint: In-place only — zero design change
What I built: Hand-authored Schema.org JSON-LD across the site, native llms.txt + llms-full.txt and an AI-crawler policy, VideoObject schema on the hero reels, a clean analytics baseline, a verified and tuned Google Business Profile, sitemap submission to Search Console, a privacy page, and a branded 1200×630 citation card. Plus a plain-language walkthrough so the client can read their own numbers.

7 Schema.org nodes now readable by Google + AI — was zero

6 Hero reels now registered as playable video

12 Five-star Google reviews surfaced (5.0)

01 The starting line

The design was already excellent — that was never the question. What a site like this almost always lacks is the invisible layer underneath: the part that decides whether search engines and AI assistants can read it at all. Here, like on most sites, it simply wasn’t there yet:

No structured data yet — nothing machine-readable telling Google and AI who the studio is or what they do.
No llms.txt. The file AI assistants look for to understand a site returned a 404, so ChatGPT, Claude, and Perplexity had no introduction to crawl.
The reels weren’t registered as video, so search couldn’t surface them as the work they are.
A wall of five-star reviews that wasn’t fully surfacing — the Google Business presence needed verifying and tuning.
An analytics baseline worth tightening, so the numbers could be trusted going forward.

Beautiful, and not yet findable — a common, no-fault gap that even the best creative studios have.

02 What changed

Structured data, 0 → a 7-node validated graph across every page (Organization, Service, VideoObject, and more). Verified at validator.schema.org with zero errors.
llms.txt + llms-full.txt, 404 → live. The site now introduces itself to AI assistants, with an explicit AI-crawler policy.
Share card → a clean, branded citation card. A branded 1200×630 citation card on every page, so shared links preview the brand and nothing else.
Reels, invisible → playable video. VideoObject schema on the six hero reels — eligible to show as video in Google.
Analytics → a clean, trustworthy baseline with reusable clean / bot / real-lead segments, so the numbers can finally be acted on.
Google Business Profile → verified and tuned — category set, address hidden per best practice, and 12 existing five-star reviews now surfacing.
Search Console + sitemap submitted (62 pages), plus a privacy page and a plain-language walkthrough of the numbers.

03 The honest part

Discoverability is plumbing. It makes a site eligible to rank and readable to AI — then Google and the AI providers decide over weeks to months. Everything within my control shipped and was verified live; the rankings run on Google’s clock, not mine.

So this case study is deliberately about what was built, not a results screenshot the machine layer was too young to have earned. The 60-day read-out is scheduled — and that is the honest way to sell work that compounds quietly.

04 Stack

Schema.org JSON-LD: Hand-authored entity graph, hosted in-place on the existing site.
llms.txt + robots: AI-readable index and crawler policy.
GA4: Bot / spam filtering, reusable segments, clean baseline.
Google Business Profile: Verification, category, privacy, reviews.
Google Search Console: Sitemap submission and indexing.