SUKI SONG Client work · Sites
A career coach with a real audience. A site that finally shows it.
Michael Nazari coaches people out of jobs they hate and into work that fits, with an audience in the millions across his channels. The Sites engagement built findfulfillingwork.org end to end: a custom site in his voice, his 46 articles preserved at their original URLs so the rankings they earned carry over, and a complete machine-readable layer underneath.
His audience lived on social platforms and his writing lived on an aging WordPress install. Neither surface could carry the whole story: the articles ranked, but the site around them didn’t match the caliber of the coaching, and nothing on it was machine-readable. The risk in any rebuild is losing the search equity those 46 articles had earned, so the build treated his URLs as untouchable.
- A new site, designed to his brand and voice. Dark, direct, credible.
- Every article kept its original URL. All 46 imported and served at their original root paths, so the search equity his writing earned stays his.
- A complete machine layer. Schema.org entity graph, llms.txt with an AI-crawler policy, per-article structured data.
- Real reader testimonials, presented as text with third-party privacy respected.
- Full ownership handoff. The code, the deployment, and a walkthrough. His site, actually his.
REAL CLIENT WORK captured 2026-08-26
- Astro static build
- Fast, zero client-side framework weight.
- Schema.org JSON-LD
- Hand-authored entity graph.
- llms.txt + robots
- AI-readable index and crawler policy.
- Original-URL migration
- 46 articles, rankings preserved.