Sites built to be found — by people, by Google, and readable by the LLMs that matter.
I'm a builder who designs. I've shipped sites, brand systems, and operating infrastructure for myself and for clients — work built to look like the brand AND be found, not one or the other. Sites is that same work, scoped for the people who want to hire it done: a site that's findable in Google AND citable in ChatGPT, Claude, and Perplexity — wired to the tools your business already runs on.
Every site I build is two sites in one. One people see, one machines read. Most builders ship the first and forget the second. I ship both. See exactly how this site is built to be cited by ChatGPT, Claude & Perplexity →
// SITES · AI-READABLE BY DESIGN
Same page. Two readers.
Drag the handle. The page wipes from what a person sees to what an AI reads — the same content, machine-readable, with the entities AI extracts highlighted.
I'm a builder who designs. I've shipped sites, brand systems, and operating infrastructure for myself and for clients — work built to look like the brand AND be found, not one or the other. Sites is that same work, scoped for the people who want to hire it done: a site that's findable in Google AND citable in ChatGPT, Claude, and Perplexity — wired to the tools your business already runs on.
A beautiful site nobody can find is a brochure locked in a drawer. In 2026, AI can generate a look — it can't generate judgment, or make you findable. Being found is the hard part — ranked by Google, cited by the AI assistants your buyers now ask first — and most builders skip the work that makes it possible. I ship that work as standard: the machine-readable layer that makes you eligible to rank and readable enough to be cited. Dedicated GEO (generative engine optimization) agencies can charge $5,000–$10,000/mo for that citation layer alone; I build it into the site from day one.
I spent years running engineering and analytics programs — at Meta, Turntide, and before — the systems that keep teams shipping. Now this is the work: I build the surfaces underneath it — this site and the operating dashboards behind it.
Sites is the consulting version of that. Three packages, scoped to where you are. The throughline across all three: a site that loads fast, reads cleanly, gets indexed by Google, is built to be cited by LLMs, and ties into the tools your business already uses — not a stack I'm trying to upsell.
A brand positioning audit and a single-page site that establishes who you are and what you do. Built with semantic HTML, Schema.org structured data, and AI-readable content from line one — findable in Google AND citable in ChatGPT, Claude, and Perplexity. Performance budget under 100KB. For solo professionals and small businesses who need to be discoverable before they need a full site.
- Brand positioning audit
- One-page site on your domain
- Semantic HTML + Schema.org markup
- AI-readable content + crawler permissions
- Performance budget under 100KB
- Analytics + SEO baseline
- One round of revisions
A complete website (5–8 pages), your domain, brand language, analytics. SEO architecture: semantic markup, full Schema.org coverage (Organization, Service, FAQ, BreadcrumbList), sitemap, Core Web Vitals in the green, internal linking strategy. AI optimization: llms.txt + llms-full.txt, citation-ready content structure, named-entity markup so LLMs can attribute your work correctly, selective crawler permissions for GPTBot/ClaudeBot/PerplexityBot. Conversion plumbing: wired into your actual customer-acquisition channels — booking flows, lead capture, CRM, email. Built the way I built sukisong.com — fast, accessible, custom-built (not a template).
- Full site, 5–8 pages, custom-built
- Domain, analytics, brand voice + positioning
- Full Schema.org coverage + sitemap + internal linking
- Core Web Vitals in the green
- llms.txt + llms-full.txt + citation-ready structure
- Named-entity markup + AI crawler permissions
- Wired to booking, CRM, email, intake
- Two rounds of revisions
AI citations don't land on a fixed schedule — the first often within a few weeks, steady visibility over three to six months, always shifting as the models change. This is who watches them. Monthly monitoring of where you rank and where you are being cited across ChatGPT, Claude, and Perplexity. Schema on anything new you add, so the pages you publish after launch stay machine-readable instead of quietly falling out of the index. A plain-language report each month — what moved, what did not, what I would do next. You'll see the trend climb, and I'm with you at every step — honest ongoing care, not a permanent-fix pretense.
- Monthly AI citation monitoring (ChatGPT, Claude, Perplexity)
- Search ranking + Core Web Vitals watch
- Schema.org markup on anything new you publish
- llms.txt kept current as your site grows
- A plain-language monthly report — what moved and what I would do next
- Month-to-month after a 3-month start
Scope + payment: Deposit (50% on Foundation and Flagship) holds your kickoff date and is non-refundable once we start. Scope changes after kickoff invoiced at $200/hr. Included revision rounds as listed per package (one on Foundation, two on Flagship); additional rounds $500 each. Refunds handled case-by-case before kickoff. Flagship work is governed by a one-page MSA signed at kickoff.
If the design is already working, Get Found is the separate engagement that makes the site you have findable by Google AND citable by AI without touching the look: technical SEO, full Schema.org, llms.txt + llms-full.txt, AI-crawler permissions, Core Web Vitals. Get Found Sprint $1,500 (the essentials, about a week) or full Get Found from $3,000. Details: https://sukisong.com/get-found
findfulfillingwork.org — brand site build for Michael Nazari, a career coach with a 150k+ audience. Live at https://findfulfillingwork.org.
"If you want an AI-forward website, Suki is who I'd recommend without hesitation. She redesigned FindFulfillingWork.org and the difference is night and day. It's cleaner, faster, and actually feels like the brand I've been building. She understood what I was going for right away and handled the details so the whole process was easy on my end." — Michael Nazari, founder, findfulfillingwork.org
- Craft & creative businesses — makers, photographers, ceramicists, galleries, wine bars, bakeries
- Solo professionals — consultants, lawyers, therapists, coaches, advisors
- Small-business owners ready to graduate off a template
- Studios and agencies who need a site that matches the work
- Founders who want a site they don't have to manage themselves
- Discovery — 15-minute call: we talk about the business, the audience, and what the site actually needs to do. No deck, no pitch.
- Proposal — Within 48 hours: a fixed-scope proposal with the package, timeline, and deliverables spelled out. No surprises.
- Build — Build + iterate: I build in the open. You see progress, give feedback at defined checkpoints, and we iterate to a site you're proud of.
- Launch — Launch + handoff: full handoff of source, deploy access, analytics, and the docs to run it yourself. Optional AI Visibility Watch keeps you found after launch.
Can you work with my existing site (Squarespace, Webflow, etc.)? Yes. Three paths: (a) rebuild on the right stack for your business, (b) layer SEO + AI-readability infrastructure into what you already have, or (c) hybrid — content migration + targeted page rebuilds. We pick the path on the call.
How fast do you deliver? Fast, and that's one of the reasons to hire a solo builder over an agency. Get Found: about a week. Foundation: about a week. Flagship: 2–3 weeks. Faster if your content's ready; a little longer if we're building your brand voice from scratch. I'd rather quote you a date I'll actually hit than a padded one.
Who owns the code, content, and data after delivery? You do. Full source repo, deploy access, domain, analytics, customer list — all transferred. Nothing locked to me.
Is the work compliant with WCAG accessibility + privacy regs? I build to WCAG 2.1 AA on every package, with privacy-conscious analytics and cookie handling on every build, and can help structure intake forms for sensitive-data workflows (e.g., for therapists or coaches). Compliance with your specific legal obligations is your responsibility — scoped on the call; see our Terms.
Will my site actually show up in ChatGPT, Claude, and Perplexity? That's the goal, and it's deliberate work, not luck. I ship llms.txt + llms-full.txt, Schema.org structured data, named-entity markup, and explicit AI-crawler permissions so the assistants can read and cite you. It's the same infrastructure this site runs on. No one can promise a model quotes you on a given day, but most sites give AI nothing to work with. Yours won't be one of them.
My site looks great but nobody finds it. Can you fix just that? Yes, it's one of the most common asks. If the design's already working, I layer the discoverability infrastructure onto your existing site, or rebuild only the pages a platform can't make citable. You keep the look you love; we fix the part that's invisible to Google and AI. We scope which path on the call.
What's the difference between SEO and "AI optimization"? SEO gets you ranked when someone searches Google. AI optimization (also called GEO or AEO) gets you cited when someone asks ChatGPT, Claude, or Perplexity. They overlap but aren't the same, and most builders ship neither well. I do both, as one system, on every package.
Let's find out if it's a fit. A 15-minute call. We look at where you are and what would move the needle. If I'm not the right build, I'll tell you. Book at https://cal.com/suki-song/15-min-intro-call
View Source → search text/markdown. Or check it yourself — and ask ChatGPT or Claude. A beautiful site nobody can find is a brochure locked in a drawer. In 2026, AI can generate a look — it can't generate judgment, or make you findable. Being found is the hard part — ranked by Google, cited by the AI assistants your buyers now ask first — and most builders skip the work that makes it possible. I ship that work as standard: the machine-readable layer that makes you eligible to rank and readable enough to be cited. Dedicated GEO agencies can charge $5,000–$10,000/mo for that citation layer alone; I build it into the site from day one.
I spent years running engineering and analytics programs — at Meta, Turntide, and before — the systems that keep teams shipping. Now this is the work: I build the surfaces underneath it — this site and the operating dashboards behind it.
Sites is the consulting version of that. Three packages, scoped to where you are. The throughline across all three: a site that loads fast, reads cleanly, gets indexed by Google, is built to be cited by LLMs, and ties into the tools your business already uses — not a stack I'm trying to upsell.
Three ways to work together
Foundation
Positioning audit + one-page site.
A brand positioning audit and a single-page site that establishes who you are and what you do. Built with semantic HTML, Schema.org structured data, and AI-readable content from line one — findable in Google AND citable in ChatGPT, Claude, and Perplexity. Performance budget under 100KB. For solo professionals and small businesses who need to be discoverable before they need a full site.
- Brand positioning audit
- One-page site on your domain
- Semantic HTML + Schema.org markup
- AI-readable content + crawler permissions
- Performance budget under 100KB
- Analytics + SEO baseline
- One round of revisions
We scope it together on a free 15-minute call first — you only commit once it fits.
Flagship
Full site, comprehensively optimized.
A complete website (5–8 pages), your domain, brand language, analytics. SEO architecture: semantic markup, full Schema.org coverage (Organization, Service, FAQ, BreadcrumbList), sitemap, Core Web Vitals in the green, internal linking strategy. AI optimization: llms.txt + llms-full.txt, citation-ready content structure, named-entity markup so LLMs can attribute your work correctly, selective crawler permissions for GPTBot/ClaudeBot/PerplexityBot. Conversion plumbing: wired into your actual customer-acquisition channels — booking flows, lead capture, CRM, email. Built the way I built sukisong.com — fast, accessible, custom-built (not a template).
- Full site, 5–8 pages, custom-built
- Domain, analytics, brand voice + positioning
- Full Schema.org coverage + sitemap + internal linking
- Core Web Vitals in the green
- llms.txt + llms-full.txt + citation-ready structure
- Named-entity markup + AI crawler permissions
- Wired to booking, CRM, email, intake
- Two rounds of revisions
Free 15-min scoping call first — you commit only once it fits. Milestone-billed: the deposit holds your kickoff, the balance is due on delivery.
AI Visibility Watch
Ongoing — I keep you found.
AI citations don't land on a fixed schedule — the first often within a few weeks, steady visibility over three to six months, always shifting as the models change. This is who watches them. Monthly monitoring of where you rank and where you are being cited across ChatGPT, Claude, and Perplexity. Schema on anything new you add, so the pages you publish after launch stay machine-readable instead of quietly falling out of the index. A plain-language report each month — what moved, what did not, what I would do next. You'll see the trend climb, and I'm with you at every step — honest ongoing care, not a permanent-fix pretense.
- Monthly AI citation monitoring (ChatGPT, Claude, Perplexity)
- Search ranking + Core Web Vitals watch
- Schema.org markup on anything new you publish
- llms.txt kept current as your site grows
- A plain-language monthly report — what moved and what I would do next
- Month-to-month after a 3-month start
Never a cold upsell. We talk about it once the work is done and you can see what there is to watch.
Scope + payment. Deposit (50% on Foundation and Flagship) holds your kickoff date and is non-refundable once we start. Scope changes after kickoff invoiced at $200/hr. Included revision rounds as listed per package (one on Foundation, two on Flagship); additional rounds $500 each. Refunds handled case-by-case before kickoff. Flagship work is governed by a one-page MSA signed at kickoff.
- Craft & creative businesses — makers, photographers, ceramicists, galleries, wine bars, bakeries
- Solo professionals — consultants, lawyers, therapists, coaches, advisors
- Small-business owners ready to graduate off a template
- Studios and agencies who need a site that matches the work
- Founders who want a site they don't have to manage themselves
- Discovery
15-minute call
We talk about the business, the audience, and what the site actually has to do. If the fit is real, we scope the package and the timeline from there. If it isn't, you leave with a clearer brief either way.
- Build
Custom-built, on your stack
I build to fit. Astro, Framer, Squarespace, custom — whatever the business needs to maintain after handoff. SEO architecture and AI optimization are baked in from line one, not bolted on at the end. Wired into your booking flow, CRM, email, and analytics from day one. No template handoff, no hidden vendor dependencies.
- Handoff
You own everything
Domain, code, content, accounts — all yours, on your registrar and your platforms. I leave you with the system documented and the patterns you need to keep it running. AI Visibility Watch is the option if you want me to keep you found after launch.
Can you work with my existing site (Squarespace, Webflow, etc.)?
Yes. Three paths: (a) rebuild on the right stack for your business, (b) layer SEO + AI-readability infrastructure into what you already have, or (c) hybrid — content migration + targeted page rebuilds. We pick the path on the call.
How fast do you deliver?
Fast, and that's one of the reasons to hire a solo builder over an agency. Get Found: about a week. Foundation: about a week. Flagship: 2–3 weeks. Faster if your content's ready; a little longer if we're building your brand voice from scratch. I'd rather quote you a date I'll actually hit than a padded one.
Who owns the code, content, and data after delivery?
You do. Full source repo, deploy access, domain, analytics, customer list — all transferred. Nothing locked to me.
Is the work compliant with WCAG accessibility + privacy regs?
I build to WCAG 2.1 AA on every package, with privacy-conscious analytics and cookie handling on every build, and can help structure intake forms for sensitive-data workflows (e.g., for therapists or coaches). Compliance with your specific legal obligations is your responsibility — scoped on the call; see our Terms.
Will my site actually show up in ChatGPT, Claude, and Perplexity?
That's the goal, and it's deliberate work, not luck. I ship llms.txt + llms-full.txt, Schema.org structured data, named-entity markup, and explicit AI-crawler permissions so the assistants can read and cite you. It's the same infrastructure this site runs on. No one can promise a model quotes you on a given day, but most sites give AI nothing to work with. Yours won't be one of them.
My site looks great but nobody finds it. Can you fix just that?
Yes, it's one of the most common asks. If the design's already working, I layer the discoverability infrastructure onto your existing site, or rebuild only the pages a platform can't make citable. You keep the look you love; we fix the part that's invisible to Google and AI. We scope which path on the call.
What's the difference between SEO and "AI optimization"?
SEO gets you ranked when someone searches Google. AI optimization (also called GEO or AEO) gets you cited when someone asks ChatGPT, Claude, or Perplexity. They overlap but aren't the same, and most builders ship neither well. I do both, as one system, on every package.
“If you want an AI-forward website, Suki is who I’d recommend without hesitation. She redesigned FindFulfillingWork.org and the difference is night and day. It’s cleaner, faster, and actually feels like the brand I’ve been building. She understood what I was going for right away and handled the details so the whole process was easy on my end.”
"One of the sharpest, most well-rounded people I've worked with. The technical depth she brings is unlike anything I have seen from a PM. She learns fast and applies faster."
— Cordero Perez, AI Solutions Engineering
"Suki is a powerhouse. She constructively challenged status quo, and diligently turned chaos into organization and clarity. A true rockstar."
— Ambrish Chitnis, Entrepreneur & Investor
"Instrumental in developing reporting functionality that has been critical in evaluating product and training impacts. She consistently brings value-add not just to her immediate team, but to the organization as a whole."
— Sarah Gray, Program Management @ Turntide
Start with a 15-minute call.
We look at what you actually need and scope the right package together. Prefer to move now? Add a package to your cart above — checkout is live.
Book the call →