Platforms · Webflow

Webflow, made findable.

Webflow is a good place to own a marketing site: visual control, a real CMS, dependable hosting, and a team that can edit without touching code. What it does not do by default is make you findable, either by Google or by the AI assistants your buyers now ask first. That is the layer I add, natively, without fighting the platform.

How I work on Webflow

  • Build in Webflow. A full site designed and built in your workspace, with real class discipline and CMS collections structured so the content is machine-readable from line one.
  • Layer onto your existing Webflow site. No redesign: structured data, crawler policy, metadata, and performance work added through Webflow’s own custom-code slots.
  • Hybrid. Keep what works, rebuild the pages that don’t, migrate content with every URL preserved.

The machine layer on Webflow

  • Schema.org JSON-LD ships through Webflow’s per-page and site-wide custom code, hand-authored for your actual entities, then validated against the rendered page rather than the input.
  • robots.txt is editable in Webflow, so explicit AI-crawler directives (GPTBot, ClaudeBot, PerplexityBot) are set deliberately, whichever way you decide.
  • llms.txt needs a workaround. Webflow doesn’t serve arbitrary root text files, so I put a lightweight proxy or redirect in front of it. The assistants get their index either way.
  • Sitemaps and 301s are native, so migrations into or inside Webflow keep the rankings you’ve earned.

Platform capabilities move. Before any engagement starts, I re-verify every constraint on this page against the platform’s current documentation and your actual plan tier. You get what is true at kickoff, not what was true when this page was written.

Frequently asked

Do we have to leave Webflow to get the AI-discoverability layer?

No. The layer ships through Webflow’s own custom-code and settings surfaces. If your goals ever exceed the platform’s ceiling, I’ll tell you plainly before you spend, not after.

Can AI assistants actually read a Webflow site?

Yes. Webflow renders real HTML, which is most of the battle. What’s usually missing is the structured layer on top: JSON-LD, crawler permissions, and a machine-readable index. That’s the work.

Who owns the site afterward?

You do. It’s your Webflow workspace and your domain; I build in it and hand it off documented.

// PALETTE ⌘K · Esc to close