Fractional second-brain operator for solo founders.
FAANG-grade systems, designed for real volatility, capped at 3 seats. Sites sells you the site; this sells you the thinking architecture behind it.
I've built operating systems for myself through layoff, divorce, and the rebuild that followed — and for friends, paid and unpaid. Now I build them for founders, productized.
Two SKUs: a one-time audit for the map, or a monthly seat if you want a builder in the room. Capped at 3 concurrent seats — the honest number for actually being in your head.
Founder Operating-System Audit
Productized entry · ~10 days.
Ten days. I audit your current systems and deliver a 10–20 page written playbook, closed with a 1-hour walkthrough. No retainer, no commitment beyond the engagement.
- Current-state map (stack, workflows, surfaces)
- Gap analysis (missing / redundant / broken)
- 90-day roadmap: 3 priorities, ordered, with implementation guidance
- Curated tool + template recommendations
- 1-hr walkthrough + 30-min follow-up Q&A
Not the right fit after the kickoff call? Full refund, no questions. And if you move to a Seat, the audit fee is credited toward your first Operator Seat invoice.
Second-Brain Operator Seat
Monthly retainer · 3 seats total.
One of three concurrent seats. Roughly 8–10 hrs/month — weekly sessions, async between, quarterly system iteration. Application + intro call required before purchase. I want to make sure we fit before either of us commits.
- Weekly working sessions (~60–90 min)
- Capture, decision velocity, ops baseline
- Financial visibility — cash flow, runway, sequencing
- AI integration as multiplier, not substitute
- Body baseline for founders running hot
- Slack/Notion async between sessions
- Quarterly system iteration
- Indie SaaS and product builders — solo or two-person shops
- Solo consultants and fractional execs running their own book
- Creator-economy operators with revenue and operations to organize
- Newly-funded founders pre-first-hire who need the system before the team
- Builders working through volatility — layoff, divorce, recovery — who want a builder who gets it, not a vendor
Not for large teams (they need a fractional COO or CMO, not a second-brain operator) or big companies (they need McKinsey or Bain). Pure artists go to The Studio on TLR.
Intro call
Fifteen minutes. We look at where the system is leaking and which SKU fits the moment. Not a fit? You leave with a clearer brief.
Audit, or graduate to Seat
Most founders start with the Audit — the cleanest way to see the full system without a retainer. If the work benefits from ongoing iteration, the Audit fee credits toward your first month in the Seat.
Monthly working sessions
Weekly working sessions. Async between. Quarterly step-back to iterate the whole system. Sites handles the surface; the Seat handles the substrate.
Three concurrent seats. When they fill, the page swaps to a waitlist.
Current availability: 2 of 3 seats open · 6 of 6 Audit slots open.
Qualification. Solo or near-solo operator. Revenue or runway for the 3-month minimum ($7,500). You're the bottleneck — the work is the system around you. You'll actually use it, not just buy it. Application on the intro call.
What's the difference between an Audit and a Seat?
The Audit is a map — one engagement, written deliverable, you implement. The Seat is a builder in the room — ongoing weekly sessions, we build and iterate together. Most founders start with the Audit; some never need the Seat. If you do graduate, the Audit fee credits toward month one.
Is this coaching, consulting, or fractional work?
Fractional consulting with a builder bias. Not coaching — I'll tell you what to do, not ask you what you think. Not pure consulting either — I build alongside you, in your tools, with your data. Closest analogue: a fractional COO who specializes in the operating-system layer, not the people-management layer.
Why capped at 3 seats?
Because the work compounds only if I'm actually in your head — not skimming your Notion at the top of each session. Three is the honest number for that. When seats fill, the next opens by waitlist; the price goes up when demand says so.
What happens after 3 months in the Operator Seat?
You decide. Most founders either renew (the system is still actively iterating) or graduate to a quarterly check-in cadence once the system holds itself. Cancel anytime after month three; no penalties, your seat opens for the waitlist.
Start with the call.
Fifteen minutes. We look at where the operating system is leaking and whether the Audit or the Seat is the right entry. If neither fits, you leave with a clearer brief.
Book intro call →